About the journal
Recent Articles
-
Open Access Article
1 - Investigating the mutual effect of green and strategic marketing orientation on competitive advantage
zahra eslaminzhadIssue 33 , Vol. 8 , Spring 2023The purpose of the research is to investigate the mutual effect of green and strategic marketing orientation on competitive advantage. The current research is descriptive-correlational in terms of practical purpose and in terms of nature and research method. The statist MoreThe purpose of the research is to investigate the mutual effect of green and strategic marketing orientation on competitive advantage. The current research is descriptive-correlational in terms of practical purpose and in terms of nature and research method. The statistical population of the current research is the employees of Isfahan Steel Company, which is 235 in number. For sampling, a statistical sample of 146 questionnaires was distributed using Cochran's formula and simple random sampling. The data collection tool is a questionnaire taken from the research of Papadas et al. (2018) and to measure the social responsibility of companies from 7 questions, the environmental pressure of stakeholders from 6 questions, the strategic orientation of green marketing from 9 questions, competitive advantage from 6 questions, performance Finance consists of 5 questions and the orientation of internal green marketing consists of 7 questions. To analyze the data, software and pls spss were used, which according to the results of the research, the strategic orientation of green marketing through competitive advantage has a positive effect on performance. has money Corporate social responsibility is positively related to green marketing strategic orientation. Stakeholders' environmental pressures have a positive relationship with strategic green marketing orientation. Strategic orientation of green marketing has a positive effect on competitive advantage. Strategic orientation of green marketing has a positive effect on financial performance through competitive advantage. When internal green marketing orientation is more, the positive effect of green marketing strategic orientation on competitive advantage becomes positive. Manuscript profile
Most Viewed Articles
-
Open Access Article
1 -
خدیجه رئیسیان پروریIssue 27 , Vol. 6 , Autumn 2021The purpose of this study is to investigate the relationship between the efficiency of the company's board of directors and the company's audit costs. The present study is post-event in terms of descriptive research method and applied in terms of purpose because its res MoreThe purpose of this study is to investigate the relationship between the efficiency of the company's board of directors and the company's audit costs. The present study is post-event in terms of descriptive research method and applied in terms of purpose because its results will be used by beneficiaries. The statistical population of this study is all investment, financial and insurance companies active in the Tehran Stock Exchange with 40 companies, which has formed a sample size of 33 companies through the systematic elimination method. In order to collect the required financial information, it was extracted through financial statements during the 5-year period of 1397-1393 by the data panel method, which was analyzed by SPSS software and Ivyuz. Various statistical tests, including regression, have been used for inferential analysis of variables for statistical analysis of data. Three hypotheses have been examined and the results show that there is a positive and significant relationship between the size of the board of directors, the number of independent board members and the efficiency of the audit committee and audit fees. And research hypotheses were confirmed. Manuscript profile -
Open Access Article
2 - Causal model of increasing the educational productivity of faculty members and teachers of technical and vocational universities based on transformational leadership
امیرحسین تاتIssue 26 , Vol. 6 , Summer 2021The purpose of this study was to provide a causal model to increase the educational productivity of faculty members and teachers of technical and vocational universities based on transformational leadership. Correlation research method and based on the assumptions of MoreThe purpose of this study was to provide a causal model to increase the educational productivity of faculty members and teachers of technical and vocational universities based on transformational leadership. Correlation research method and based on the assumptions of structural equation modeling, the statistical sample included faculty members and lecturers of the Technical and Vocational University who according to the table of Stefan Olgenik quoted by Nasr et al. 2007, with low effect size and statistical power 5 0. 212 people were selected who answered the three questionnaires of transformational leadership of Bass and Avolio (1), psychoanalytic empowerment of Vatan and Cameron (1) and Bazargan educational productivity (2013). The results showed that the predictive variables of transformational leadership predict the variable of educational productivity, transformational leadership and educational productivity of the research model in which the predictive variables of transformational leadership in terms of fit with the data of both groups of men and women. It is the same. Manuscript profile -
Open Access Article
3 -
فاطمه محمدزادهIssue 27 , Vol. 6 , Autumn 2021 -
Open Access Article
4 -
فاطمه محمدزادهIssue 26 , Vol. 6 , Summer 2021 -
Open Access Article
5 -
میثم احمدیان چاشمی Ezattollah AsgharizadehIssue 28 , Vol. 6 , Autumn 2021 -
Open Access Article
6 -
فتاح ناظمIssue 26 , Vol. 6 , Summer 2021 -
Open Access Article
7 - Investigating the mutual effect of green and strategic marketing orientation on competitive advantage
zahra eslaminzhadIssue 33 , Vol. 8 , Spring 2023The purpose of the research is to investigate the mutual effect of green and strategic marketing orientation on competitive advantage. The current research is descriptive-correlational in terms of practical purpose and in terms of nature and research method. The statist MoreThe purpose of the research is to investigate the mutual effect of green and strategic marketing orientation on competitive advantage. The current research is descriptive-correlational in terms of practical purpose and in terms of nature and research method. The statistical population of the current research is the employees of Isfahan Steel Company, which is 235 in number. For sampling, a statistical sample of 146 questionnaires was distributed using Cochran's formula and simple random sampling. The data collection tool is a questionnaire taken from the research of Papadas et al. (2018) and to measure the social responsibility of companies from 7 questions, the environmental pressure of stakeholders from 6 questions, the strategic orientation of green marketing from 9 questions, competitive advantage from 6 questions, performance Finance consists of 5 questions and the orientation of internal green marketing consists of 7 questions. To analyze the data, software and pls spss were used, which according to the results of the research, the strategic orientation of green marketing through competitive advantage has a positive effect on performance. has money Corporate social responsibility is positively related to green marketing strategic orientation. Stakeholders' environmental pressures have a positive relationship with strategic green marketing orientation. Strategic orientation of green marketing has a positive effect on competitive advantage. Strategic orientation of green marketing has a positive effect on financial performance through competitive advantage. When internal green marketing orientation is more, the positive effect of green marketing strategic orientation on competitive advantage becomes positive. Manuscript profile
